As Faith Driven Consumers, we choose to match our wallets to our worldview and support companies whose corporate actions are compatible with biblical faith. This is action every one of us can take, every day. And we can advocate for and grow faith-compatible businesses all over America.
Faith Driven Consumers are creating space in the American marketplace for those who hold to a biblical worldview. If you seek to steward the resources you’ve been entrusted in ways that create a more faith-compatible marketplace, join the Faith Driven Consumer community today. It all starts with you!
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Here, in the midst of Christmas shopping season, your faithful Internet Monk secret shopper has found you a new way to exercise power as a person of faith in our culture. It seems that the Joint Chiefs of the evangelical-industrial complex have devised a new strategy in the ongoing battle against cultural decline.
Moving beyond the “Christmas Wars” approach of boycotting businesses that purportedly offend the faithful, an online advocacy group named Faith Driven Consumer now enables you as a believer to direct your shopping dollars toward businesses that “welcome us and respect our values.” And they want businesses to know that “we’re ready, willing and able to switch our loyalties to brands that include us.”
FDC publishes a Christmas Guide as well as buying guides for other seasons and holidays which provide rankings to help Christians choose the retailers and corporations they would like to support with their business.
What criteria does Faith Driven Consumer use to evaluate companies?
- Pro-life: “This category evaluates the degree to which a company’s actions and policies align with the biblical pro-life worldview – with particular attention paid to issues surrounding the direct or indirect support of abortion, embryonic stem cell research and euthanasia.”
- Biblical Sexuality, Marriage and Family: “This category evaluates the degree to which a company’s actions and policies align with the biblical worldview on sexuality, marriage and family – with particular attention paid to issues involving attempts to redefine gender, marriage and family and normalize homosexuality, bisexuality and transgenderism in the economic arena and broader culture.”
- Non-pornographic Materials: “This category evaluates the degree to which a company’s actions and policies promote the production, distribution and sale of products or materials that objectify, degrade, diminish or deface the image of God we humans bear as male and female – particularly when it depicts unwholesome, unseemly, titillating behavior and nudity in ways intended to objectify others and/or cause sexual excitement.”
- Wholesome Entertainment: “This category evaluates the overall wholesomeness of entertainment content produced, distributed or supported by companies in the form of books, magazines, television shows, movies, internet, music, video games, advertisements and more.”
- Social Responsibility/Philanthropy: “This category evaluates the degree to which a company’s actions and policies promote philanthropic efforts to generously and freely give back to the broader community a portion of the bounty to which they’ve been entrusted. This includes sponsorships, donations and partnerships with other organizations and community groups – particularly charitable contributions that align with a biblical worldview and values system.”
- Corporate Responsibility: “This category evaluates the degree to which a company’s actions and policies promote and exercise positive corporate responsibility in the areas over which they have been granted stewardship. This category examines how companies treat their employees, customers, business partnerships and the environment.”
They use a star system to rank companies by these criteria, rating them based on how strongly they “lean toward a Biblical worldview.”
Continue reading “Beyond Christmas Wars & Boycotts: Faith-Driven Consumers?”












